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Project Kuwait
From Doha to Kuwait: PLAYBACK on the ground in the Gulf.
Fresh off winning the PSG Lab Pitch Competition at Web Summit Qatar, we headed straight to Kuwait for a series of meetings hosted by Alcantara Holdings.
Together with Martin Brock, CEO of Junior Premier League, we spent time with the team at Alcantara exploring how technology, smart facilities, and structured leagues can elevate youth football development in Kuwait.
The conversations spanned AI camera technology, premium sports equipment, and the broader vision for building a modern sports ecosystem in the region.
Kuwait is a market with serious ambition and infrastructure to match. We're excited about what's ahead.