SFS ExtraTime at Juventus
Most Creative Startup Solution at SFS ExtraTime inside Juventus' Allianz Stadium.
Twelve hours after the Great British Entrepreneur Awards, I found myself standing inside Juventus Football Club's Allianz Stadium for SFS ExtraTime, one of the most respected football innovation stages in Europe.
On the pitch-level stage, I presented PLAYBACK and our vision for powering the future of sports content. Shortly after, we received the award for Most Creative Startup Solution, presented by Theorema.
This recognition means a lot for a simple reason: PLAYBACK was built to solve real problems for real football communities. From amateur pitches to professional clubs, our aim is to democratise access to footage, storytelling, and technology that was once reserved for elite teams.
Two completely different stages within 24 hours. One shared mission: power sport, give every player a platform, move the game forward.