Tech is distribution for values.
Why I build companies as the vehicle, not the destination.
Most founders I meet treat technology as the product. They build a tool, a platform, a service. The brand is the thing they shipped.
I don't think about it that way. The technology is the vehicle. The thing being delivered is a position about how an industry should work.
PLAYBACK is a piece of software, but what it actually is is a stance: grassroots sports should be accessible, transparent, and athlete-owned. The technology distributes that stance to 75,000 players across 14 countries every weekend.
The bigger any venture gets, the more reach the underlying values have. That's the only metric I track at the personal level. Not revenue, not headcount, not raises. Distribution of beliefs.
If a company stops being the best vehicle for the values it carries, I'd sell, fold, or hand it off. The company is replaceable. The values aren't.